Founded by artist 50 Cent in 2011, SMS Audio is a U.S.-based consumer electronics company. It has ties to the music industry and important partnerships across various industries to produce the best sound available, including licensing agreements with Disney, Lucasfilm and Adidas. SMS Audio worked with Intel to produce the first biometric earphones that wirelessly measured heartrate in 2014.
Their headphones focus on providing the bass and beat to the wearer to transport them into the song, wherever they are. Their ergonomic design is designed for maximum comfort, including three gel tips for customizable comfort and a memory foam tip.